Work Experience
Content Strategist
Informa | Industry Dive | studioID | London
From 09-2021- present
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Managed multiple clients from different industries, such as insurance, healthcare, mobility, tourism and charity service, taking care of their strategy content planning and leading weekly or bi-weekly calls with them
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Managed CRM communications and analysed data reports and insights using tools such as Google Analytics, Search Console, Semrush and Optimizely
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Presented QBR (Quarterly Business Review) to review how the company supports their business and how we could deliver more value
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Developed monthly or quarterly content ideation based on performance data and market trends
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Acted as a client brand gatekeeper, ensuring all collaborators were well-informed with additional brand guidelines to deliver content ready for the client to use without reviews or updates
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Developed and implemented SEO strategies for global clients in multiple languages, creating processes for localisation SEO and preparing training for the team
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Performed talent search and selection, interview and training on freelancers for diverse clients in several languages
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Managed a multicultural team of freelancers from commissioning to developing workflows and timelines to giving feedback and managing payments
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Developed the first SEO training program for our team with an SEO expert partner, resulting in an internal training team, freelancers training, change in processes and workflows, and creating a clear view of our SEO goals to a global client with markets in 16 languages
Vice-President of the Diversity and Inclusion Committee 2022-2023
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Promoted inclusive communication practices
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Developed online anonymous enquiry with employees to find out more about their experiences in the company with diversity and inclusion and what were their views on how the committee could help
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Developed weekly or bi-weekly pastoral care calls for employees to speak freely about any issues they were having at work and their views on the company
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Acted as a bridge between anonymous employees' queries and the leadership to promote change based on team feedback
Founder
The Writing Box Ltd | Remote
04-2021/02-2022
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Developed brand, concept and services based on diversity and inclusion
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Developed the website by using WordPress Divi Page Builder
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Handled project management, sales, budget and a team of freelancers
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Managed a multilingual UX project for Contents.ai
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Developed a whitepaper on How businesses could utilise podcasts in their marketing strategy for the launch of a new podcast production company called Auditive FM
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Delivered ad-hoc SEO blog content and transcreations for various small businesses
06-2018/03-2021
Senior Digital Marketing Manager 2020-2021
Digital Marketing Manager 2018-2020
Treated.com | Manchester
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Acted as a team leader, leading the international markets team
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Trained new digital marketing team members on the content platform, Google Analytics, search console, and Google Ads
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Developed SEO strategy through multiple channels, such as product pages, blog content and PR campaigns
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Developed customer experience strategy, improving website usability and helping improve online consultation forms language to reduce churn and increase sales
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Managed CRM and analysed data reports and insights using tools such as Google Analytics, Search Console, Semrush
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Planned and executed PR campaigns in respected Portuguese News Portals to develop brand awareness (example here)
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Increased online by 400% in two years
Sounds & Colours 2018-2021
Social Political Editor 2020-2021
Writer 2018-2010
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Lead on custom content focused on social and/or political focus
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Managed content partnerships
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Curated content subjects to propose to our network of writers to increase content on social and political issues related to the arts
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Performed quality assurance
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Collaborated on producing articles on Latin American film and music
Pulsar (2019)
Social Listening Analyst
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Translation and data analysis of social listening data for a project focused on the public national option on the Amazon Forest fires in Brazil
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Performed keyword research; collected data to then analyse and deliver a repost
ISCKON Lisboa 2017 Communications Consultant for the Ratha Yatra Lisbon Festival (freelance) * Worked as an Advisor and Editor for contracts and partnership with local immigrant authorities and council to support proposals * Developed general content and social media strategy focused on the South East Asia Religious community to promote religious multiculturalism and increase the number of attendees and donations to cover the event’s organisation budget Ecorys UK 2016 Sub-Consultant for an EU Project (Freelance) * Organised a Focus group composed of a diverse group of immigrants for an EU Commission Project focused on obstacles to the recognition of qualifications and skills of workers in Portugal * Produced a report with the results Hogarth Worldwide 2015 Copywriter (Freelance) * Copywriting for abstracts of playlists in PT-BR for Apple Music INET-md | New University of Lisbon 2011-2017 Researcher * Conducted multidisciplinary studies using ethnography, online fieldwork, life story interviews, and practice-as-research methodologies * Analysed qualitative data to uncover insights into social and cultural phenomena. * Published six peer-reviewed articles in esteemed international journals * Presented findings at conferences across Canada, the US, Germany, Brazil, and Portugal Global Voices Online 2010-2013 (freelance) Translation Editor (Portuguese) Tempero 2010-2012 Multilingual Moderator Face 2011 (freelance) Community Manager and Translator Culture Secretariat of the State of Rio de Janeiro 2008-2010 Cultural Social Projects Curator Latin American Training Centre 2008-2009 Communications Coordinator Globo.com 2009 Producer and Writer for Big Brother 9 Rio de Janeiro International Film Festival 2006-2009 Subtitling Supervisor and Players Management Fullgas Productions (Marina Lima) 2003-2007 Website Content Manager & Production support on concerts Latin American Centre for Sexuality and Human Rights (Uerj) (2003-2005) Research Assistant FGV (Getulio Vargas Foundation) 1997-1999 Editorial Assistant to the academic publication Estudos Historicos (Historical Studies)
Education
PhD
Humanities and Social Sciences
New University of Lisbon
Developed a project focused on an immigrant community in Lisbon, Portugal, participating in a religious group to investigate their migration and belonging experiences.
M.A.
Arts - Ethnography
Federal University of Rio de Janeiro
Developed research that delves into how musical experiences and expressions influence and are influenced by sexual identities and interactions, offering a comprehensive understanding of the cultural dynamics at play in the vibrant electronic music scene of Rio de Janeiro, Brazil.
Bachelor's degree
Anthropology
Pontifical University of Rio de Janeiro
Developed research on the interplay between ethnicity and music within the vibrant Lapa neighbourhood. This research focuses on how hip-hop culture shapes and is shaped by ethnic identities and discourses, providing deep insights into the socio-cultural fabric of this dynamic urban area.
Other Courses:
How to Start a Business Start-Up (Level 2), Data Privacy and Security (Level 2), Counselling Skills (Level 2 and 3), Photography Specialisation, Writing and Editing Specialisation & more.